BERLIN (Reuters) - A German company said on Thursday it wants to market a new condom to improve men's sexual performance by numbing the penis to prevent premature ejaculation.

The condom, which would carry thin film of anaesthetic on its inner lining, has yet to win regulatory approval.

"Men tend to get turned on more quickly than women," a spokesman for Cologne-based firm Condomi told Reuters. "Our condom will even up the odds by numbing the man's sensitive regions -- but not the whole body like when you're drunk." (Dude)